Today, the star of our show is that little image sharing website turned overnight social media sensation. You know, the one that you post pictures on and everyone likes and shares them. Ya, ya, that’s the one. The one they call…Pinterest.
Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies and more. Users can browse other pinboards for inspiration, ‘re-pin’ images to their own collections and/or ‘like’ photos. Pinterest’s mission is to “connect everyone in the world through the ‘things’ they find interesting” via a global platform of inspiration and idea sharing.
So, that sounds all fine and dandy, but how in the world does this “photo sharing,” “inspiration” board apply to your small business? Sure, it looks like it would be good if you were planning a wedding, remodeling your home, or shopping for the next season’s latest fashions, but for your business, I don’t know.
The truth is, Pinterest is not only good for business, it is GREAT! Pinterest actually drives more referral traffic than YouTube, Google+ and LinkedIn combined!
Starting to get a little intrigued about this photo sharing behemoth? Well, I have a list of the top-10 tips for using Pinterest to promote small businesses. And guess what, I am sharing them with you!
So, sit back, put your seatbelts on, and click here to be part of the crazy new ride called- Pinterest.
Pinterest, the online social-driven bulletin board, is the latest trend in social medial channels. Seventy percent of the site’s visitors are women ages 25-44, and they spend an average of 15 minutes looking around the site. This alone should make your business pay attention, as well as the fact that the site has grown by a mere 4,000 percent in the past six months.
Here are the top 10 tips, brought to you market and industry leaders, on how to have success using Pinterest.
1. Turn your content into infographics and data charts. This is a user-friendly (and visual) way to showcase information useful to your audience, unique to your industry or business and on point with your expertise.
2. Promote user-generated content with a guest pinner board. Allow visitors to add videos and photos that fit in with your niche. You may also want to consider running a contest for the most interesting, unique, useful, etc., pins on a specific topic. Offer a juicy prize and drive traffic with the competition.
3. Don’t just pin pictures, pin videos. Think segments from speaking engagements, news clips, interviews and YouTube videos that are highly relevant to your Pinterest boards.
4. Use strong visual images with all your blog posts. The more captivating your images, the more likely they will be repinned. Adding an image to every blog post you put up gives you the opportunity to pin it and drive traffic back to your site.
5. Pin cover images of your e-books and traditional books. If you have a series of e-books, or traditional books you have authored, make a board featuring your work. Consider offering a free chapter or download of the entire e-book to add value.
6. Put your presentation materials on Pinterest. Are you giving a speech, leading a webinar, conducting a class? If so, why not create a Pinterest board for that specific presentation that you can share with the attendees as supplemental material after the session is over or as a resource for those unable to attend.
7. Introduce the members of your team. Although Pinterest is primarily an online platform for showcasing your interests, hobbies and lifestyle finds, it can also serve as a way to let customers in on the inner workings of your company by featuring members of your staff. In addition, look for ways to pin photos of your company’s behind-the-scenes scenarios such as conferences, speaking engagements, company events and actual production of your products as appropriate.
8. Create customer boards. Much in the same way introducing your customers to your staff creates a more intimate business relationship, showcasing your client similar benefits. Use Pinterest to tell your clients’ stories and highlight case studies. Just be sure to check first before making their mugs public.
9. Create a coupon graphic. In order to give potential clients a promotional discount on Pinterest, create a coupon graphic that can be pinned to an appropriate board. Use the description section to further detail the goods and services being offered at a discounted rate.
10. Create an FAQ for working with you. Think of this as the owner’s manual for your business. How can clients work most effectively with you? What are the most frequently asked questions people have about your business, products or expertise? Perhaps a glossary of frequently used terms in your business would be useful. Once up, you can use this board as a place to send potential new clients for suggestions on how they might best take advantage of what you offer.
Take a look at what some of these companies are pinning… Pottery Barn, Cost Plus World Market, Apple, Toyota, World Wildlife Foundation.
If you are interested in learning more about how Pinterest can help your business, contact me at email@example.com. I would be happy to answer any questions you may have!
Source: Karen Leland is a best-selling author, marketing and branding consultant and president of Sterling Marketing Group, where she helps businesses create killer content and negotiate the wired world of today’s media landscape–social and otherwise.